datshi.net

DATSHI(™)

LFG GET YOUR SH*T DONE
P:(+84) 777 04 28 28
IG:DATSHI(™)
M:CHAT@DATSHI.NET

Abt us:

People kept asking what we do. We kept not wanting to explain. DATSHI(™) was the compromise. Naming an agency is hard. Explaining what you do is harder. So we just said "We do that sh*t" and called it a day.

Education

Associate Diploma in Multimedia & Graphic Design by HSU & CCI Paris Ile-de-France ©2014.

Architectural Drawing in Computer Tech Center HCMUT ©2023

The University of Tokyo via Coursera
©2026 — Words Spun Out of Images: Visual and Literary Culture in Nineteenth Century Japan.

Selected Referrals

Akuna
Fine Dining, 1 Star Michelin

Yuu
Omakase Restaurant

Nukumori
Coffee Shop

Kuma no ie
Omakase Restaurant

Boujee Saigon
Entertainment & Nightlife

Godmother
All Day Dining

Aalto
Mediterranean Restaurant

Bam
Nightlife

Octo Tapas
Spanish Tapas, Michelin Guide

Amdang Typhoon Vietnam
Thai-Chinese cuisine, Michelin Guide

Barson Saigon
Curated cocktails

Roka Fella
Omakase Restaurant

La Victoire
E-Gaming Club

Skills

Brand Strategy
Visual Identity
Logo Design
Guidelines
Creative Direction
Arch Reading & Advisory
Japanology
Packaging & Print

Awards

Akuna
1 Star Michelin Guide Vietnam 2024

Boujee Saigon WeChoice Awards,
Best Z-Nightlife Spot 2023

1. DATSHI

Creative Brand Consulting
Est. 2026, Saigon

This page is a bit unhinged, we know. But the work is real, pls check Referrals for projects, and everything made along the way.

Weird briefs especially welcome.

2. I’M SCARED OF FISH.

But obsessed with everything around it: shooting, writing, learning about Omakase, especially Edomae.

What I love most is how the menu follows sekki (節気), so each shift brings a new set of seasonal fish and vegetables to learn.

Enough seasons in, and you start reading a menu the same way you'd read a brand: not by the fish itself, but by what season it's quietly telling you. These days I'm full time creative at Kuma no ie.

3. KISUNE NO MADO (狐の窓) — THE FOX’S WINDOW.

There's an old Japanese folk trick: form a small frame with your hands and look through it. Legend says you'll see what the naked eye cannot. Spirits, ghosts, things hiding in plain sight.

Brands hide things in plain sight too. Come to Datshi, we'll hold "the frame" for you.

4. VARICOSE VEINS FR FR.

Nukumori Coffee Shop, Saigon, © 2024

My uncle has varicose veins fr, so I designed everything around his body. Then I posted the construction drawings on social.

Now there are copies of the shop popping up all over the neighborhood. Hope they didn't copy everything, or their backs are in for a rough time.

Turns out good design isn't just how a space looks, it's how a body survives eight hours a day in it. That's the part worth copying.

Anyway, buy me a coffee pls!!!
[Grab link]

Drag to relax

5. LOREM IPSUM DOLOR SIT AMET.

Consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

Kariya - Sakuramachi

Kobe - Kitanagasadori

Oshino - Shibokusa

Taito - Kaminarimon

Taito - Hanakawado

Fuji - Dembo

Fujikawaguchiko - Oishi

Fuji - Kawanarijima

Shizuoka - Kuroganecho

Koto - Tatsumi

Kyoto - Fukakusa Inariommaecho

Shot on iPhone 16E. ⸜(｡ •̀ ᵕ 📷) ✧

7. THUMBNAIL IS AN APPLE.

This apple is our own redesign of one from Lily Chou-Chou, my favorite film. In Fengshui, apples (林檎) get tied to peace, harmony, and a sharper kind of knowledge.

8. NUJABES ON REPEAT.

【和訳】Nujabes / Luv (sic) pt1 ~ Luv (sic) Grand Finale【全訳】